Separate high-intent search from broad discovery and brand protection.
Resources
Paid search
Google Ads Aide-Memoire
A demand-capture guide for matching search intent, landing pages, conversion tracking, and commercial qualification.
Aide-memoire
Use this as the operating checklist.
Align keywords, ad copy, landing page promise, and conversion action.
Use negative keywords and search term reviews to protect spend quality.
Optimise toward booked calls, qualified opportunities, and revenue signals where possible.
Blog angle
Google Ads Should Capture Intent, Not Just Buy Traffic
Teach businesses how to use Google Ads for commercial demand capture with clean structure, conversion tracking, and landing-page alignment.
Source reference
Migrated from Gamma into the repo.
The Gamma document is retained as a migration reference. This page is the controlled LEAD RECON version for SEO, AEO, internal linking, analytics, and future Social Flow reuse.
View source referenceAEO questions
Questions this resource should answer clearly.
When should a business use Google Ads?
Google Ads is strongest when buyers are already searching for a solution, service, product, or urgent help.
Why do Google Ads waste spend?
Waste often comes from broad match terms, weak negatives, poor landing pages, and tracking the wrong conversions.
What is a good Google Ads conversion?
A good conversion is commercially meaningful: a qualified call, booked consultation, quote request, or purchase intent signal.
Social post starters
Reusable captions for Social Flow.
Google Ads is demand capture. The job is not just to buy clicks; it is to route search intent into a page and follow-up process that can convert.
Facebook/Instagram
If your ads get clicks but not customers, check the landing page, tracking, and follow-up before blaming the channel.
X
Google Ads without negative keywords is an expensive listening exercise.
Turn this into a working growth system.
LEAD RECON can turn the strategy into pages, campaigns, tracking, automation, CRM routing, and follow-up.